That’s why tracking your rankings is important. Hopefully, the blog post skyrockets to the top of the SERP for “trees native to Washington State.”īut you won’t know what happens if you don’t track the keyword ranking. You have what you need to write a great blog post targeting the keyword. Analysis of the search engine results page (SERP) for the keyword.Keyword variations and related keywords.How difficult it will be to rank well for the keyword (keyword difficulty).How many times it gets searched each month (search volume).There, you get all kinds of information about the keyword: And you see one you like: “trees native to Washington State.” You get a list of possible keywords to target. In the Keyword Magic Tool, you type a seed keyword: “Washington State trees.” How do you know which keywords to target? And hopefully, rank well in search engines. Those posts will target specific keywords.

So, you plan to write blog posts for your website. You’re hoping to get more traffic from Google.

Let’s return to the Seattle arborist example. And when they do, it can reduce traffic to your website and hurt your business.

You optimize your page titles and meta descriptions.

You get (or lose) backlinks from authoritative websites.

You (or your competitors) publish new content.

Here are some things that might cause your keyword rankings to change: Your website’s keyword rankings will frequently change. Like so: Why Is Tracking Keyword Rankings Important? If you search that keyword and your website is the third result, your keyword ranking is three. You might want to rank your website for this keyword: “Seattle arborist.” Here’s a real-world example of how keyword rankings work: This article will teach you how to do that. So ranking number one for a keyword will earn you much more traffic than ranking number two.Īs you try to increase your traffic from search engines, you will need to keep track of where you rank for particular keywords. And so on.Īnd most people click the first result they see. The first result has a keyword ranking of one. Keyword ranking is the position your website holds for a search query in Google.

Check site ranking