This means when you list your show with Apple and enable RSS feed access, it automatically shows up on other podcast listening apps, including Overcast, Castbox, and Pocket Casts. Many directories source their podcasts from Apple Podcasts, which is also an aggregator. If you’re overwhelmed by the number of podcast directories, don’t worry. Apple Podcasts, which used to be part of iTunes, gets more than 26% of monthly downloads, and is home to the largest collection of shows. According to Buzzsprout, Spotify recently became the most popular podcast directory, seeing 31% of monthly downloads, with over 299 million listeners in more than 180 countries. Chances are, if you listen to podcasts, you’re using one of these apps - and so are your potential listeners. Spotify and Apple Podcasts are by far the world’s most popular directories.

Shareable - because they give you a link to post on social media, where, according to a 2018 study by Nielsen, 94% of podcast listeners are active.

Reputable - because directories feature ratings and reviews, which give your podcast legitimacy and help build your reputation.

Some are more expensive, and include curated category sections. Some platforms are more specialized and allow you to connect to an audience that’s already engaged with your topic.

Discoverable - because they’re organized and accessible.

If you’re going to the trouble of making a podcast, you should be syndicating to the directories. Like a library or a phonebook, a directory is an organized repository where you can find what you’re after.ĭirectories are important for podcasters because they are the best and, in reality, the only way to attract potential listeners to your show.

Directories categorize podcasts, alphabetically and by genre, to help listeners easily find new shows and episodes. A podcast directory, like Apple Podcasts, Spotify, Google Podcasts, or Stitcher, is a website or app where people find and listen to podcasts.

Anchor apple podcast distribution